My wife Tamika and I were in the kitchen the night I figured out the macadamia ratio. She walked in, took a bite, and said "this cookie thinks it's Beyoncé."
That was that. We never seriously considered a different name.
A cookie should be confident. It should walk into a room. The Beyoncé does that. White chocolate that doesn't apologize. Macadamia that pulls weight. A cookie that knows what it is.